The preliminary concept plan has been developed with Ruby Hotels, and is divided into following components: Hotel and Retail.

The main part of the building complex will host the first Ruby Hotel in Italy, for a total of 118 rooms, alongside an F&B component at the ground floor and a small co-working space at the 4th floor.

The remaining part of the complex will be dedicated to a retail component, and will host 4-5 retail units on the ground and basement floors, with a commercial surface between 150 and 500 sqm.